OUR SUSTAINABILITY JOURNEY
We have a collective responsibility to care for the world in which we all live.
‘Beautiful things made better’ is the philosophy behind everything we do. It is more than just a collection of words. It is a founding value that runs deep and defines every part of our business.
We have lived the unsustainable pace of fashion, and wish to shift out of a relentless growth model into a more considered, responsible and caring one. Our mission is to build a brand with sincerity, producing ethical fashion whilst contributing to the world in a more positive way.
FUTURE FOR FASHION
In further pursuance of this notion, NATALIJA has adopted a made-to-order business practice; where conscious design meets conscious production. This practice allows us to reduce our waste as a fashion brand, and eliminate overproduction and excess, without compromising on style.
Our intention is to better connect with our women, and engage in an open and honest dialogue with our community. We are here to listen, and work alongside the women who wear, and love our clothes.
CARING FOR THE WORLD IN WHICH
WE LIVE & DESIGN FOR
Our commitment is to design garments that positively impact the environment and the lives of those making them. We see our local suppliers as partners, they are as much part of our lives as we are to theirs. Each NATALIJA piece is proudly 100% Australian made. This allows our brand to support the growth and livelihood of our local industry, and ensure each of our partners are treated with dignity and respect.
For our designs to be both beautiful and useful has never felt more relevant to us. We advocate a slower, more mindful / responsible model of consumerism, with the belief that your wardrobe should be added to intentionally over time with items of quality that will last, and hold a special resonance and value to you.
At NATALIJA we are committed to these core values, design practices and the continued learning that comes hand in hand with sustainability and responsible business practices. We seek to be positively impactful to the women who represent our brand, and together be voices that instil confidence in all women.
Share in our journey below.