We're committed to working with respect to the environment.
We use natural fabrics that are durable, of quality, feel soft on the skin, and are comfortable to wear.
Our sustainability mission is more than how we make our clothes, it starts from how we design to the way we source fabrics.
The materials sourced are made with respect to people, and have minimal impacts on the environment throughout its production and lifetime after wear.
We partner with Australian fabric importers and actively seek to use repurposed (i.e. deadstock) fabrics that are left over from other fashion labels who overestimated their needs. We free these fabrics from being sent to landfill and transform them into beautiful new garments.
Currently 70% of our styles are made using deadstock, with a goal is to increase this to 80% by 2021. We still find it challenging to source ethically for trims, though are consciously striving to do better.
Treat each piece in your wardrobe with love so they last as long as possible.
It was this belief that led us to create our Fine Fabric Wash, which is now a long-time favourite amongst our community.
We want to educate others so they know how to care for their NATALIJA garments to prolong their life—here's a quick care guide with best tips, and step-by-step videos here showing how easy you can hand wash, remove stains gently and mend your garments.
Putting more love into your clothes will deepen your appreciation towards the garment—you’ll learn to love the fabric’s natural qualities, considered details that make your garment unique, and the care that went into making it specially for you.
The packaging we use to ship our garments is respectful to the environment.
We use compostable mailer bags by Better Packaging Co and acid-free tissue paper which gently lines the fabric with a neutral ph.
The bags are made from corn starch (PLA) with a synthetic polymer (PBAT) for added strength and durability. According to the manufacturers, this combination of materials represents a 60% reduction in CO2 emissions compared to traditional plastics.
So when your beautiful NATALIJA piece arrives, simply remove the mailing label and place both the bag and tissue paper in with your food scraps and garden waste, or worm farm, and they will break down within 120 days in a at-home compost environment.