We have a collective responsibility to care for the world in which we all live.

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Sustainability requires a new philosophy of spirit, and a new set of goals on which humans and nature can exist in productive harmony that permit fulfilling the social, economic and other requirements of present and future generations.

Our mission is to build a brand with more care and contribute to the world in a more positive way. The approach is to create for the needs of real women, improving their confidence by providing them with higher quality, responsibly made clothing at a lower price point. We advocate for considered fashion and believe your wardrobe should be added to slowly over time so it becomes a part of you.

We don't separate our conscious design from conscious production, and we work with respect and responsibility to our people and the environment. We intentionally select fabrics that have minimal impacts on the world throughout its production and lifetime after wear. We see our suppliers as partners and are proud to manufacture 100% of our garments in Sydney Australia. We only work with those who share our values of fair working conditions, ensuring people are paid living wages and are treated with dignity.

We’re committed to these founding values and as we grow we want to have a greater impact on the lives of the women who wear our garments, but also those who make them, our wider community and the natural environment.

We invite you to share in our journey to sustainability. Here you will discover our approach to design, manufacturing practices, where we produce, the support we provide our community, and further understand our future goals.

Please note: we're currently working on content to add to this section, so we appreciate your patience as we make updates.