We believe fashion should be a source of confidence, not angst.
That’s why we're here to help women everywhere develop a positive relationship with the way they look and dress, to improve their self-esteem.
It's about providing you with quality wardrobe essentials you can customise, and make distinctively yours.
Every garment is sewn in Sydney, made-to-order—so you get a something for you and only you, and we get zero inventory waste.
We see a responsible future for fashion where we can make a positive impact on women, our community, and the world.
Beautiful things made better.
It is the philosophy behind everything we do. It is more than just a collection of words. It is a founding value that runs deep and defines every part of our business.
I grew up being nurtured by my mother, as my father passed when I was seven. She deeply inspired me and that’s where my female empowerment emerged. My childhood defined my values and the desire to instinctively care for people.
I started NATALIJA in 2014, leaving a decade-long career in marketing. My original intention to break free from the 9 to 5 grind and pursue a career toward greater creative expression. Though the more I learnt about the fashion business, the more I was upset to know that the problems of our global human and environmental challenges were created by the apparel industry.
Becoming a mother has made me even more aware that my present actions will affect my daughter, her generation, and all those to follow. I felt responsible and a need to do things differently, build a brand with sincerity, producing ethical fashion whilst contributing to the world in a more positive way.
Invest in a wardrobe that cares back.
We've always run the business by nurturing and nourishing the value of community. Every woman deserves to feel empowered.
It is this belief that drives the brand, from the garments we design to how we give back. That's why we donate $1 from every purchase to Australian charities supporting women that help them make powerful life changes to take back their confidence. Learn more
We're humbled by the support received from Australian and International press, and personalities—thank you.
NATALIJA is a result of the continued affirmation from the women who support the brand and share our sentiment—that fashion can be uncomplicated, made in honesty, and foster feelings of empowerment.
NATALIJA has amassed acclaim from leading publications including Vogue Australia, Harpers Bazaar, Instyle and Elle. Most recently we were featured in Marie Claire and Primer AU.
The label continues to attract the attention of personalities like Hailey Bieber (nee Baldwin), Jesinta Franklin, Anna Heinrich, and fashion bloggers worldwide such as Margaret Zhang, Brooke Testoni, Eleanor Pendleton, Lizzy Hadfield, and Carmen Grace Hamilton, and many more women.
Over the years, NATALIJA has been invited to design a line of bespoke silk eye masks for luxury Australian resort, Emirates One&Only Wolgan Valley; and a ‘His & Hers’ silk pyjama set for One&Only Hayman Island, as well as a capsule bridal collection for the Viceroy Palm Jumeriah Hotel in Dubai.