NATALIJA exists to inspire confidence in all women to lead a better lifestyle. We want to transform women’s relationships with their bodies, themselves, and what they wear; changing the way they consume fashion.
We’re passionate about comfort and fit, so we invest in every detail of our clothes. Our garments are designed differently, customisable to be fit for you for your body in sizes 4 to 18. Every garment is sewn in Sydney, made-to-order—so you get something for you and only you, and we get (almost) zero inventory waste.
We're creating a responsible future for fashion, making a positive impact on women, our community, and the world.
Clothing should be a source of confidence, not angst.
I grew up being nurtured by my mother, as my father passed when I was seven. She deeply inspired me and that’s where my female empowerment emerged. My childhood defined my values and the desire to instinctively care for people.
I started NATALIJA in spring 2014 while still working in marketing with the intention for greater creative expression. Though the more I learnt about the fashion business, the more I was upset to know that the problems of our global human and environmental challenges were created by the apparel industry.
Becoming a mother in 2018 made me even more aware that my present actions will affect my daughter, her generation, and all those to follow. It was an epiphany moment, and I intuitively felt it the right time to leave my corporate job to pursue a more meaningful career.
I've set out to build an apparel business for all women centred on comfort and fit, to create a brand that would establish a new normal, and do it in the most sustainable way possible.
Invest in a wardrobe that cares back.
We've always run the business by nurturing and nourishing the value of community. Every woman deserves to feel empowered.
It is this belief that drives the brand, from the garments we design to how we give back. That's why we donate $1 from every purchase to Australian charities supporting women that help them make powerful life changes to take back their confidence. Learn more
Grateful for the support from Australian and International press, and personalities over the years.
NATALIJA is a result of the continued affirmation from the women who support the brand and share our sentiment—that fashion can be uncomplicated, made in honesty, and foster feelings of empowerment.
NATALIJA has amassed acclaim from leading publications including Vogue Australia, Harpers Bazaar, Instyle and Elle. Most recently we were featured in RUSSH, Britt List, Fashion Journal, and Primer AU.
The label continues to attract the attention of personalities like Hailey Bieber (nee Baldwin), Jesinta Franklin, Anna Heinrich, and fashion bloggers worldwide such as Margaret Zhang, Brooke Testoni, Eleanor Pendleton, Lizzy Hadfield, and Carmen Grace Hamilton, and many more women.
Over the years, NATALIJA has been invited to design a line of bespoke silk eye masks for luxury Australian resort, Emirates One&Only Wolgan Valley; and a ‘His & Hers’ silk pyjama set for One&Only Hayman Island, as well as a capsule bridal collection for the Viceroy Palm Jumeriah Hotel in Dubai.