You are our inspiration.
Our bodies, and lives are unique to us and NATALIJA garments are purposefully designed to enhance and honour this.
It's about women everywhere being able to finally find clothing that fits better in fabrics and colours that she loves.
Every piece is lovingly sewn in Sydney, made-to-order—so you get a garment specially for you, and we have zero inventory waste.
It's time to celebrate Australian craftsmanship—share the passionate people who make your clothes and how much they are apart of our story.
We’re doing things differently to make a positive impact on our community of women and the world.
NATALIJA embodies more than the clothes
women are wearing.
I grew up being nurtured by my mother, as my father passed when I was seven. She deeply inspired me and that’s where my female empowerment emerged. My childhood defined my values and the desire to instinctively care for people.
I started NATALIJA in 2014, leaving a decade-long career in marketing. My original intention to break free from the 9 to 5 grind and pursue a career toward greater creative expression. Though the more I learnt about the fashion business, the more I was upset to know that the problems of our global human and environmental challenges were created by the apparel industry.
Becoming a mother has made me even more aware that my present actions will affect my daughter, her generation, and all those to follow. I felt responsible and a need to do things differently, building a brand that will make a positive impact on our community of women and the world.
NATALIJA is a result of the continued affirmation from the women who support the brand and share my sentiment—that fashion can be uncomplicated, made in honesty, and foster feelings of empowerment.
I’ve always run my business by nurturing and nourishing the value of community. Every woman deserves to feel empowered. That core belief drives the brand, from the garments we design to how we give back. That's why we donate $1 from every purchase to Australian charities supporting women that help them make powerful life changes to take back their confidence. Learn more
We're humbled by the support NATALIJA's received from both Australian and international press, and personalities—thank you.
NATALIJA has amassed acclaim from leading publications including Vogue Australia, Harpers Bazaar, Instyle and Elle.
Over the years, the label continues to attract the attention of personalities like Hailey Bieber (nee Baldwin), Jesinta Franklin, Anna Heinrich, and fashion bloggers worldwide such as Margaret Zhang, Brooke Testoni, Eleanor Pendleton, Lizzy Hadfield, and Carmen Grace Hamilton.
NATALIJA has been invited to design a line of bespoke silk eye masks for luxury Australian resort, Emirates One&Only Wolgan Valley; and a ‘His & Hers’ silk pyjama set for One&Only Hayman Island, as well as a capsule bridal collection for the Viceroy Palm Jumeriah Hotel in Dubai.