"The more I learn about the fashion industry, the more I am convinced that people need to buy less but buy better. Inspired by my own needs, I set out to build a brand that has substance and truth, not dependent on the superficial trends of the fashion industry. And so, it is my passion to create long-lasting, precious pieces of impeccable quality and strive to do so in the most sustainable way possible.”
- Natalija Bouropoulos
NATALIJA is a socially aware and responsible company. We hope that by being honest about our business operations we’ll participate in the increase of awareness that luxury and sustainable fashion don’t have to be two exclusive ideals.
Our core values are quality, timeless design and longevity. We are focused on sourcing the finest silk materials, supporting sustainable practises and keeping the manufacturing of our garments local in Sydney. In doing so we strive to achieve the highest standards of production and ensure beautiful, timeless garments for our customer.
As a brand we are hoping to pioneer the slow fashion movement and shift consumer’s mindsets back to appreciating quality and longevity rather than supporting fast fashion ideals. We value doing more with less and relying on a wardrobe of fewer, more versatile pieces that have longevity and are worn and loved for many years to come.
LocalProudly, all our designs are made in Sydney, Australia with our manufacturer accredited with Ethical Clothing Australia. This ensures best working practices, quality of garments and supports Australian craftsmanship.
Working with integrity
Doing the right thing and working with integrity is a fundamental part of who we are and how we run our business. Adequate wages, healthy working hours, a safe hygienic workplace, protection of the environment, prohibition of forced labour, elimination of child labour are all vital to our social responsibility.
Our aim is to not produce more than needed and to not contribute to overconsumption. For us, that means increasing our design precision and offering long-lasting products of quality, style and simplicity, and supporting a system of slow fashion whereby our collections are added to when relevant, rather than following a calendar. We think of this in the way our customer adds to their wardrobe, slowly building and consciously curating their favourite pieces over time.
We produce locally in smaller batches with the aim to lessen the amount of excess inventory held, meaning less waste from collections. We also offer a made to order service on selected pieces. This idea was a natural progression and culmination of our philosophies and ever growing sustainability efforts.
Intentionally designed for a better future
We always strive for long-lasting design and make environment conscious choices in our design process.
We as a brand have chosen to predominantly use silk in our collections. This means that if and when our garments end up in landfill, they will biodegrade much faster than a garment made with synthetic fibres.
Respect for animals
We believe animals shouldn’t suffer for fashion. We have been able to trace our silk from the most ethical sources available and ensured that it is derived from sustainable cultivation processes. The mills we work with uphold ancient traditions established centuries ago, going to great efforts to maintain the same exacting standards and sourcing their mulberry leaves from the very same fields.
Lower carbon footprint
Placing environment requirements on our transport service providers and consolidating the transport of our goods and limiting the amount of countries we engage with on our supply chain during production; 2 countries maximum. For our incoming Asian consignments we always aim to use sea transport. We only air freight when production is delayed or the market demands mean a rapid turnaround for the supply of goods.