{ a better way of making clothes }

Natural environment Australian countryside

Creating a responsible future for fashion

Today’s textile industry is built on an outdated linear, take-make-dispose model and is hugely wasteful and polluting. There is a huge imbalance in supply and demand in fashion. Shockingly, every second, the equivalent of one garbage truck of textiles is landfilled or burned globally. By 2030, it’s expected that there will be 148 million tons of fashion waste.

Our belief is we all have the power to create change and have an impact—so we're making ours a positive one...

The decision is to reject the unsustainable pace of fashion, and shift out of a relentless growth model into a more responsible one. Our choice is embedded with care for the local industry we support, care for the clothes we are designing and care for the women who wear our clothes.

Revolutionising an industry with made-to-order

With a now made-to-order model, we produce garments when they are required, one at a time, using only the resources needed, rather than in large quantities. This approach allows for better fit and "cuts through" social problems arising from standard size offerings with customisable clothing.

Our zero-inventory model is an ambitious vision of a new system based on circular economy principles. It looks to solve two of fashion's biggest environmental problems: the accumulation of unsold inventory, and the failure of the forecast model, in which retailers try to predict what you are going to buy a year in advance (a key driver of overproduction). 

Orders placed on NATALIJA are cut, sewn and delivered to you within 2 weeks. By only producing a garment once a customer has purchased it eliminates guesswork around demand, helping to eliminate waste in fashion’s supply chain. Our hope is to empower the industry to do the same—be the example that it can be done, and how it should be for the future. 

Natural environment Australian countryside
Custom made dresses plus size

Supporting the growth and livelihood of our local industry

If you don't know the faces behind the fashion, then how can you know they're treated fairly and with kindness?

Meet our Sydney seamstress, Chrisy. The woman who makes all your NATALIJA pieces (and that's Ric above, he cuts your garments). We celebrate and show you the people and the hands behind our brand. Watch our IGTV series here for a behind-the-brand peak inside our Sydney studio.

We see our suppliers as partners and they are either individual or small, family-run Australian businesses. They share our values of fair conditions, are paid living wages, treat others with dignity, and work in safe and comfortable environments.  Our relationship with each person is built on a mutual respect for one another. They're so much a part of our lives, as I’m sure we are to theirs. 

By consciously making in Australia with skilled craftswomen and men, we hope to reinvigorate the local industry and keep these wonderful people in jobs doing what they love.