We envision a responsible future for fashion.

Statistics Source: Ellen MacArthur Foundation

We have realigned NATALIJA to work with, not against, the large-scale shifts in the industry in an attempt to reduce our waste as a fashion brand, and eliminate overproduction and excess, without compromising on style.

Guided by our brand ethos ‘beautiful things made better’ - we were committed to investing the time to ensure that everything was done with care and intention. 

By adopting a made-to-order business practice, we only produce garments when someone places an order online, and use only what we produce. Meaning we hold no excess inventory, have no fabric waste, and no need for an energy-draining warehouse.

Learn more about where we make here.

Watch our Behind The Brand video series here.


When you place an order with us you are getting a piece that has been specially cut and made for you with care and passion in Sydney.

We believe anything worth having, is worth waiting for - please allow up to 2 weeks for make and delivery. Learn more about shipping and delivery here.

We want you to love your garment and feel good wearing it, so if you have any questions please email us or live chat.


Our commitment is to make beautiful, quality garments using the finest (environmentally-friendly) materials at accessible price points. 

While making one piece at a time does increase our costs, we wanted to avoid that 'double retail markup' and instead, have consciously chosen to close our wholesale accounts moving forward, and sell directly to our customers - enabling us to provide women with quality, responsibly made clothing at a lower price point.

It's about honest production and honest pricing.