The Story About Us
Established in Sydney in 2014, NATALIJA is a luxurious lounge and nightwear label thoughtfully designed and made in Australia for the effortlessly cool, modern woman.
Made from luxurious 100% silk, NATALIJA is focused on using materials that promote comfort and durability, and made to become the most treasured building blocks of your wardrobe.
The collections are casual, comfortable and functional; providing sleep and everyday wear that understands women’s bodies, their individual beauty and their lifestyles. The silhouettes are feminine, clean and uncluttered; and complimented by timeless colour combinations with unique contrasting fabrications that push the confines of traditional sleepwear.
NATALIJA has amassed acclaim from leading publications including Vogue, Harpers Bazaar, Instyle and Elle. Has attracted the attention of Hailey Baldwin, Jesinta Franklin, Margaret Zhang, Brooke Testoni and Carmen Grace Hamilton.
NATALIJA has also been invited to design a bespoke silk eye mask for luxury Australian resort, Emirates One&Only Wolgan Valley; and a ‘His & Hers’ silk pyjamas for One&Only Hayman Island, as well as a capsule bridal collection for the Viceroy Palm Jumeriah Hotel in Dubai.
"The idea for NATALIJA was born from my own personal struggle to find nightwear that was understated and contemporary, although all that I found available was either too matronly or overly seductive. So I began designing a line of silk underpinnings and after receiving an overwhelmingly positive response I knew I was onto something special.
The more I learn about the fashion industry, the more I am convinced that people need to buy less but buy better. It is my passion to create long-lasting, precious pieces of impeccable quality and strive to do so in the most sustainable way possible.
As an emerging designer, I think you’ve really got to commit yourself to a career of constant self-education. Being self-taught meant that I had to be self-driven, dedicated, patient and tenacious.
While the label may have been carved out from a gap in the market, I never really saw NATALIJA as a “pyjama company” (and I have never called it that). Rather, it is a response to the needs of a modern woman who expects clothing to be comfortable, free of excess and versatile enough to accommodate her hectic schedule without compromising on style."
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