Journal

The real purpose behind starting the label

Why confidence is such an important part of NATALIJA ♡ We all have a story and if I’m honest, I’ve mostly hidden mine and the true purpose that d...

Inspiration behind 'Mama's Uniform' Collection

While made with Mama's in mind for their { changing, growing, transforming } body, this collection is fit for { every body } NATALIJA is here for w...

NATALIJA x Good On You

Good On You: Minimalism is about stripping back the unnecessary, leaving only the things that provide you with real value and joy. We love thi...

The Mood Of March's Inspiration

Good things are coming. New styles are launching in a few weeks, here’s a look into Natalija’s inspiration behind the latest pieces: “As I approa...

Introducing the Personalised Collection

Introducing: personalised fit. We wanted to give women clothing that fits them better. With a renewed purpose to elevate the essentials, moving fo...

Meet The Women Of Our Latest Campaign

We've always celebrated women as they are, and feel it's our responsibility to amplify the voices of the women we dress, especially when it comes ...

Inspiration To Our Latest Colourway

When designing our latest collection, it wasn't just about adding new styles and additional colours - it's about women everywhere being able to fi...

Why we made the shift to Made-To-Order

This week we relaunched not only as a direct-to-consumer women’s fashion brand, but also have adapted a Made-To-Order business practice to rebuild...

Design Inspiration for Summer

With our new collection due to launch in just a few short weeks and the topic of transparency highlighted in recent industry conversations, we tho...

Natalija's Moodboard

We chat with Natalija about life at home navigating self care, exciting business projects and a busy little toddler.

Were Here For Women

Introducing our initiative to bring us closer while we are apart and instill every NATALIJA woman with the confidence she needs to get through th...

Our Bespoke Service

Create your very own custom NATALIJA piece with us for bridesmaids and special events.