Behind The Brand: Inspiration To Colourway

When designing our latest collection, it wasn't just about adding new styles and additional colours - it's about women everywhere being able to finally find that camisole or tank that fits better in a colour that she loves. 

Our Colours

As a young, evolving brand, we can't do everything at once. So we chose to focus on five shades that were most requested from our customers. 

We believe all five of these hues are beautiful colours that flatter a variety of skin tones and you’ll appreciate having in your wardrobe.

As a collective; these natural, neutral shades represent wholesomeness, elegance, security, healing, home, grounding, foundations, stability, warmth, and honesty. 

Individually;

  • Ada is a pale sandy fawn,
  • Amelia is a little darker than champagne,
  • Faith is a rich earthy tone,
  • Malala is a very light bronze, and
  • Maya is a taupe shade.

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Our Names

Rather than naming our shades based on colour tone we have instead adopted names of women that have changed the world.  This is our way of emphasising the unique and innate beauty of every woman.

"Ada" Lovelace (1815–1852)

Wrote the world’s first computer program

She was a woman of immense and indomitable genius, whose gift for such unexpected connections paved the way for modern computing. She wrote the world’s first computer program - and without her work, apps and websites of today wouldn’t exist.

Image credit: cnn.com

 

"Amelia" Earhart (1897–1937)

First woman to fly solo across the Atlantic

Gracious and somewhat shy on the outside, Earhart was wilful, and independent on the inside: polite, yet freewheeling, a woman who answered to no one - proving that women could accomplish what men could.

Image credit: ameliaearhart.com

 

"Malala" Yousafzai (1997– )

One of the most influential young people alive today

An activist, advocate for girls’ education, champion of human rights and Nobel Peace Prize winner; Malala’s words and actions offer inspiration and hope to people all over the world.

Image credit: theguardian.com

 

"Maya" Angelou (1928–2014)

Her writings offer a rich source of inspiration and advice

Courageous, passionate and a truly phenomenal woman. Angelou is best known for her unique and pioneering autobiographical writing style exploring the concepts of personal identity and resilience.

Image credit: readitforward.com

 

"Faith" Bandler (1918–2015)

Changed a nation’s views on human rights and social justice

Bandler radiated a special kind of charisma and genuine warmth. With grace, charm, political instincts and capacity for hard work - she was at the helm of the campaign for a “Yes” vote in the 1967 referendum.

Image credit: theconversation.com

 

 

You can shop this collection here.

 

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