The new year is underway (or should we say decade!) and it has never felt more important to act with intention. As a brand we are excited to further challenge our sustainable approach this year, seeking opportunities to rewrite industry norms and further reduce our environmental footprint. It would be remiss of us not to mention the recent bushfires in our home country, which have certainly highlighted the need for environmental awareness more than ever before.
On a more personal level we wholeheartedly believe in the Conscious Wardrobe. It is the tenant to which we design, ensuring that our pieces are made well and made for women who intentionally build them into their forever wardrobes. This approach very much supports our belief in living a sustainable, low impact lifestyle.
To call in the new year we wanted to share with you our approach to the concept of the Conscious Wardrobe and perhaps inspire you to adopt a more mindful approach to your style in 2020.
1. Shop with the “30 Wears” mindset
The 30 Wears concept involves checking in with yourself with every purchase to see if this is a piece that you can wear 30 times. Consider this from three angles - the garment’s versatility to style in different ways, it’s quality of make so that it can withstand repeated use and lastly it’s timeless style.
Ask yourself - will you love this piece enough to wear it over and over again or are you jumping on the trend bandwagon? With each purchase this year, take the time to think over a new aquisition’s 30-wears potential to avoid accumulating unnecessary items.
2. Take care of what you own
Once you do bring a new piece home ensure it doesn’t lose it’s value by taking care of it as best you can. Get to know how to wash different fabrics, we are firm believers in handwashing as it is gentle on the garment but also far less environmentally damaging than drycleaning. Store items correctly, hanging or folding so that the shape doesn’t get distorted.
If the unfortunate is to happen seek to mend pulls, loose buttons or unraveled seams rather than discarding the item. Developing a more mindful approach to taking care of your wardrobe helps to instill a fonder appreciation for what you have and a more conscious approach to seeking out new items.
3. Choose natural fibres over man made
Wherever possible check that the fabric your garment is made from a natural source. Even supposedly sustainable man made fibres have a tendency to be reliant on chemical heavy processes to create them. However the biggest downfall of synthetic fibres is that they don’t biodegrade after use meaning they are destined for landfill. Natural fibres such as silk, cotton, wool and linen are all biodegradable and breathable. Try to seek out brands that source these fabrics sustainably, if possible choose organic to ensure that harmful chemicals weren’t used in it’s production.
4. Support local labels
There are some emerging designers and local businesses that are really leading the way in implementing sustainable practises. As well as this by supporting local you can minimise your carbon footprint by reducing the mileage your clothes will travel from production to purchase. Seek out brands that are owned and operated on your own shore to support their growth, encourage local industry and reduce your carbon contribution.
5. Be mindful of packaging
It is hard enough to avoid waste in your day to day life regardless of the brand that insists on sending you a product in multiple layers of unnecessary wrapping. Before you purchase investigate whether the brand you are buying from has sourced eco friendly packaging, maybe even drop them a line to let them know that this is important to you as a customer.
In Australia with our nation wide plastic bag ban we are all building the habit to bring reusable bags shopping with us, remember to do the same when you shop for clothes. Whilst it can feel nice to carry a special purchase home in a shiny new bag, try to think about how fleeting that moment is in relation to the resources it took to produce.