Australian Fashion Designer Natalija New Collection Sketch
Our most recent collection marks a special time for NATALIJA. The label’s core values are Quality, Timelessness and Longevity and with this new collection we are very excited to be taking a significant step forward in implementing more sustainable practices.
Following the positive reception of previous season’s classic, luxurious silk wear we knew that there was an opportunity for us to strive for improvement. It is not only important to us to have a positive impact on the lives of the NATALIJA woman who wears our garments, but also that we work to minimise any negative impacts of our manufacturing process on the environment and the wider community.
"The more I learn about the fashion business, the more I am convinced that people need to buy less but buy better.  So I want to be one of Australia’s leading fashion brands, with a strong position within sustainability." - Natalija

 

 

Our most significant achievement is that we have now moved our manufacturing processes to Sydney, working with local makers to assemble our garments. We love that this not only supports Australian craftsmanship but also allows us to implement a made to order model and reduce waste from oversupply (a common flaw in the current fashion retail chain).

 

This new system also enables us to step out from the traditional fashion calendar and produce season-less, but still highly relevant collections for our customer. We believe in creating beautiful, wearable garments that the NATALIJA woman can wear all year round and for many years to come, therefore our emphasis is on producing fewer, highly considered collections rather than abiding by the industry’s conventional seasons.

 

 

We are very excited about this new chapter for NATALIJA and are immensely proud to be supporting the Sustainable Fashion movement. Going forward, our main priority is to continue to improve our practises wherever possible and further educate our customer on the importance of Sustainable Fashion for our future.

October 27, 2017 Previous Next